← Hưng T. Nguyễn
VI
Step 00 · Free

Growth Scorecard

Fifteen statements about how your business creates demand, runs it, and uses technology to do so. There is no answer that scores well — only an honest one makes the result usable.

Five minutes. The result appears on screen, with nothing to fill in. Only a detailed roadmap for your size needs an e-mail address. (0 — 3)

00

About the business

Current headcount
01

Demand & positioning

We can say in one sentence why customers choose us over the alternatives — and the team says the same sentence.

01We can say in one sentence why customers choose us over the alternatives — and the team says the same sentence.

We know which customer group brings most of the profit, not just most of the revenue.

02We know which customer group brings most of the profit, not just most of the revenue.

Pricing and packaging come from the value to the customer, not from what competitors charge.

03Pricing and packaging come from the value to the customer, not from what competitors charge.

02

Funnel & conversion

Each month we know how many leads we got, from which source, and the close rate per source.

04Each month we know how many leads we got, from which source, and the close rate per source.

We know what it costs to win a new customer, and the number is refreshed at least monthly.

05We know what it costs to win a new customer, and the number is refreshed at least monthly.

There is a written sales process a new hire can actually follow.

06There is a written sales process a new hire can actually follow.

03

Team & operating rhythm

Every metric that matters has exactly one owner, and that person knows it.

07Every metric that matters has exactly one owner, and that person knows it.

Marketing and sales look at the same set of numbers; nobody keeps a private sheet.

08Marketing and sales look at the same set of numbers; nobody keeps a private sheet.

There is a fixed rhythm for reviewing numbers and adjusting — not a meeting that happens when something breaks.

09There is a fixed rhythm for reviewing numbers and adjusting — not a meeting that happens when something breaks.

04

Numbers & decisions

When we try something new, we define what success looks like beforehand.

10When we try something new, we define what success looks like beforehand.

We can stop things that aren't working, rather than continuing because we already started.

11We can stop things that aren't working, rather than continuing because we already started.

Before big decisions, the owner has an outsider they trust enough to be argued with.

12Before big decisions, the owner has an outsider they trust enough to be argued with.

05

Technology & AI

Work that repeats every week is handled by a tool or by AI, rather than by hand.

13Work that repeats every week is handled by a tool or by AI, rather than by hand.

Customer data sits in one place you can search, not scattered across spreadsheets, chat threads and people's memory.

14Customer data sits in one place you can search, not scattered across spreadsheets, chat threads and people's memory.

When we use AI, we have a way of checking the output before it goes out, rather than trusting it straight away.

15When we use AI, we have a way of checking the output before it goes out, rather than trusting it straight away.

16 statements left